About Us
Mission Statement:
Here at Norman Elite our mission is to uplift, inspire, and positively challenge the youth of our community with intense coaching and mentoring through the basis of athletic and educational programs.

Meet Coach John Norman!

Born and raised in Midland, John Norman attended Pease Elementary, Goddard Jr High, and graduated from Midland Lee High School. John was a three-sport athlete where he lettered in Football, Basketball and Track earning him honors as a two-time All-State Player and the first Parade All-American in football, from the Permian Basin, featured in ESPN the magazine. After graduating from High School and being recruited by virtually every D1 school in the country, John chose to play at Texas Tech University under the late Spike Dykes & Mike Leach. A successful football career as a letterman at Tech, John was earned the opportunity to attend Philadelphia Eagles training camp.

After ending his career in professional football, John knew his heart would lead him to a position of working with the youth. Coaching at the collegiate level, and the collegiate level, and at several football camps across Texas and Oklahoma, John knew he had found his calling. John and his brother Josh founded Norman Elite, an athletic training organization that trains kids ages 8-18 with a focus on mentorship and character development. Under John’s leadership, Norman Elite was also a winner of Midland’s Entrepreneurial Challenge for its innovative approach to character development through athletic training and coaching. The company currently teaches its “Character Development” curriculum to over 100 students in MISD.  

Athletic Honors & Experience:

  • District 4-5A’s defensive MVP two consecutive years
  • Two-time first-team all-state honoree
  • 1996 Parade High School All-American Selection
  • District 4-5A’s defensive MVP two consecutive years
  • Named State Defensive MVP by the Associated Press
  • Defensive MVP for the 1996 All-Permian Basin Football Team
  • Finished 2nd in Conference 5A 1998 State Track in the 300-meter hurdles with a time of 36.94
  • Finished 3rd in Conference 5A 1997 State Track in the 4x400m relay that ran 3:15.08 alongside Fred Pertile, Cory Pertile, Antwan Alexander
  • Listed as the fourth-best defensive back in the Nation
  • Listed as fourth-best prospect in the state of Texas by Superprep
  • Dallas Morning News and Houston Chronicle chose Norman as one of the top 100 players in the state of Texas.
  • Waco Tribune Herald picked Norman as one of the top 30
  • Named top prospect in the South Plains region by the Lubbock Avalanche-Journal
  • Member of the A-J Fabulous 44
  • The Austin American-Statesman named Norman to their Fab 55
  • Sporting News listed Norman as one of the top 15 defensive back in the nation
  • Selected to play in the THSCA All-Star game where he recorded 11 tackles in the game
  • Member of the Texas Football Top 75 and was a Student Sport Magazine and Scholastic Coach Magazine All-American selection
  • All-West Texas Super Team member
  • Ranked first in the Big 12 Conference and ninth in the NCAA with 10 returns for 284 yards averaging 28.4 yards per carry including a long of 86 yards
  • 1990s decade candidate for the 2017 & 2018 Texas High School Football Hall of Fame